Since the beginning of this project I have noticed the constant link between colour and emotions. My first link was related to the idea of colour theory and psychology as they present the expressive meaning behind each colour. My second link was the article titled '10 Home Remedies for Seasonal Affective Disorder' as they mentioned "The warmth of color." by suggesting to "Wear and surround yourself with warm colors. Yellow, orange, and red can stimulate your mood greatly!". Therefore, I believe this idea of using a graphic wall will allow me to add in the colour whilst creating a warm atmosphere. Yet I feel some of these designs above link well to the idea of hard-edge painting and the style of Atelier Bingo whose both use colour in bold and abstract way. Below is a video that demonstrates how to create graphic wall by House & Home...
Today we began to plan the promotional side of our show, such as the title and logo designs. After a long discussion we came to the conclusion of '18 Degrees', which I love! Later we began to think about the logo design. Which led us to the conclusion that our logo shouldn't be round because it looks like a birthday badge, and for the same reason 18 should be written as a word (in lower case) rather than a number. However, we also liked the idea of Roman Numerals. And lastly from looking at everyone's designs we came to realise that we liked the pastel colour scheme, that will involve 5 colours to represent each specialism. After hearing all these thoughts and ideas I felt inspired myself to have a try at creating a logo, to the left is my results...
Jim Campbell is an artist – known
for his light sculptures – who was born in 1956, and currently works and lives
in San Francisco. Campbell attended Massachusetts Institute of Technology, were
he achieved a B.S. Electrical Engineering, and Mathematics, in 1978.
“Scattered Light, features nearly 2,000 LEDs encased in standard light bulbs, suspended within a support structure spanning 80 feet in length and standing 20 feet high and 16 feet wide creating a vibrant light grid across the center of Madison Square Park’s Oval Lawn. The LED bulbs, programmed to flicker scattered light, create the illusion of figurative images that explore and reflect the human experience amidst the urban landscape, creating the appearance of giant human shadows crossing a floating 3-D matrix of light. As one travels around the piece, the vantage point alters and the light figures begin to abstract, blurring the boundaries between image and object.” –Madison Square Park Conservancy